Solo Traveller is an app to help solo travellers and backpackers connect while travelling. Using the app, people can find nearby fellow travellers to catch up with them, know more about destination, find travel deals, places to visit and much more to make best out of their travel experience. It is an Australia based company.
Understanding the target users
As an app-based service, Solo Traveller required quality installs among an audience of travelers who prefer to travel alone and explore new locations. So we were not only looking for installs but for people who would use the app several times a week.
Building a custom strategy
Marketing Masala understood that the app concept is global, so we started by targeting different geographies with PPC advertising. After running a lot of tests in multiple locations with varied keywords and copies. We optimized the app store content as well to get a better click-to- install ratio.
Getting quality users
After targeting across the globe, we narrowed down to a few locations which lead us to successful results.
We helped in decreasing the cost per install by 80% in the first 3 months only with google PPC and FB ads. We tested a few content strategies as well to optimize app store ranking which helped us to increase organic installs by 30% on a weekly basis.
“ The Marketing Masala team is great at growth marketing. They quickly validate strategies with the help of marketing experiments. Quick and relevant communication is another area where the team is great. I would highly recommend them for any startup/growing business which is looking forward to attaining scale in a data-driven fashion. ”
Founder and CEO, SoloTraveller