Info

  • Category : Software as a Service
  • Client :App Radar
app radar marketing masala
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Project Brief:

App Radar is an app-marketing tool which helps you to track keywords and rankings for your app on various app platforms. App Radar is an Austrian company established in 2015.

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Step 01

Understanding the target audience

App radar needed to market themselves amongst app developers and marketers. 

 

Marketing Masala analyzed the target audience and their interests. We decided to bundle the product USP’s creatively and distribute marketing across various relevant marketing channels.

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Step 02

Building a custom strategy

After understanding marketing goals thoroughly,  Marketing Masala helped them to promote their content by building a social community across various social networks like Quora, LinkedIn and blog content. This involved building a digital authority on different social networks in the field of app marketing with the right set of audiences.

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Step 03

Growing organic traffic and sales

In a span of  120 days, organic traffic from Google search was up by 845%, social media traffic by 465% accompanied by one of the blog posts from the site being the 8th most socially shared post across the web about app store optimization.

Let's talk about your marketing goals !