Info
- Category : Software as a Service
- Client :App Radar
Project Brief:
App Radar is an app-marketing tool which helps you to track keywords and rankings for your app on various app platforms. App Radar is an Austrian company established in 2015.
Step 01
Understanding the target audience
App radar needed to market themselves amongst app developers and marketers.
Marketing Masala analyzed the target audience and their interests. We decided to bundle the product USP’s creatively and distribute marketing across various relevant marketing channels.
Step 02
Building a custom strategy
After understanding marketing goals thoroughly, Marketing Masala helped them to promote their content by building a social community across various social networks like Quora, LinkedIn and blog content. This involved building a digital authority on different social networks in the field of app marketing with the right set of audiences.
Step 03
Growing organic traffic and sales
In a span of 120 days, organic traffic from Google search was up by 845%, social media traffic by 465% accompanied by one of the blog posts from the site being the 8th most socially shared post across the web about app store optimization.
Thomas Kriebernegg
Founder & CEO