Project Brief: is a social listening tool that helps brands monitor what people are talking about them across the web. It is a Singapore based company with clients like Audi, Coca Cola and Ogilvy.

Other than basic digital marketing activities, the company was focused on accelerating their lead generation process and subsequent sales operations.


Step 01

Understand the target clients

Marketing Masala started with understanding who the target clients were for Circus Social.  We narrowed down on a list of decision makers and company sizes that we had to target. This included companies with a certain budget where the need of our SaaS tool was high.


Step 02

Building a custom strategy

Marketing Masala understood that networks like LinkedIn, business publications and more would be our target channels. We started building content, marketing messages and more for such channels.


Step 03

Getting qualifed B2B leads

In less than 70 days, the team at Marketing Masala generated over 130 leads from target companies. Most of these B2B leads were enterprise level and highly relevant to our client.

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