CircusSocial.com is a social listening tool that helps brands monitor what people are talking about them across the web. It is a Singapore based company with clients like Audi, Coca Cola and Ogilvy.
Other than basic digital marketing activities, the company was focused on accelerating their lead generation process and subsequent sales operations.
Understand the target clients
Marketing Masala started with understanding who the target clients were for Circus Social. We narrowed down on a list of decision makers and company sizes that we had to target. This included companies with a certain budget where the need of our SaaS tool was high.
Building a custom strategy
Marketing Masala understood that networks like LinkedIn, business publications and more would be our target channels. We started building content, marketing messages and more for such channels.
Getting qualifed B2B leads
In less than 70 days, the team at Marketing Masala generated over 130 leads from target companies. Most of these B2B leads were enterprise level and highly relevant to our client.
“ I have been working with Marketing Masala on the marketing and lead generation of Circus Social for over 3 months and it has been a great experience. They understand digital marketing strategies at a core level which are necessary to fuel a startup’s growth. They helped us generate a lot of quality leads for Circus Social that accelerated our growth in a short span of time. I would highly recommend them to anyone looking forward to growing their startup in the digital space! ”
Business Development Manager