marketing masala untravel

Project Brief:

Untravel is a tour and travel-related website which lets you customise your trips. The core difference between a regular travel company and Untravel is that they offer you handpicked and customised itineraries which match your travel preferences.


Step 01

Marketing concerns for the client

The primary concern for Untravel was a high cost per lead, inconsistent lead flow and below-average organic traffic, which gave us a target of economical cost per lead, with a good flow of quality leads and better organic ranking to boost traffic.


Step 02

Building a custom strategy

Marketing Masala realised that the company was spending too much and still not getting the desired leads. We worked on a two-way strategy by running paid ads for them on various networks like Google ads Facebook targeting multiple locations within India and Abroad to generate quality leads and side by side we worked on the content marketing to optimise the organic traffic and ranking.


Step 03

Getting qualifed B2C leads

After rigorous brainstorming, testing and execution of multiple campaigns across various platforms we reduced the cost per click by 40% while targeting the right set of audiences, which lead us to get a 50% reduced cost per lead. We also helped Untravel garner better organic traffic from organic search and various social media sources.

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