![SaaS-marketing-case-study](https://cdn-kkllb.nitrocdn.com/uzRUaGMnlsWEpxmtnIuMhZLEmYWhfqHZ/assets/images/optimized/rev-ed2355d/www.marketingmasala.com/wp-content/uploads/2023/11/SaaS.webp)
![doodle-1](https://cdn-kkllb.nitrocdn.com/uzRUaGMnlsWEpxmtnIuMhZLEmYWhfqHZ/assets/images/optimized/rev-ed2355d/www.marketingmasala.com/wp-content/uploads/2018/09/doodle-1.png)
Project Brief:
At Marketing Masala, we spearheaded a dynamic SaaS marketing campaign for a social listening SaaS tool across APAC (Asia Pacific). We were focused on quality B2B lead generation, marketing automation and improving the lead qualification rate.
![doodle-2](https://cdn-kkllb.nitrocdn.com/uzRUaGMnlsWEpxmtnIuMhZLEmYWhfqHZ/assets/images/optimized/rev-ed2355d/www.marketingmasala.com/wp-content/uploads/2018/09/doodle-2.png)
Step 03
Cost Per Lead reduced by 70 percent
Using a mix of Google ads media, LinkedIn B2B outreaches and email marketing automation, Marketing Masala achieved 130 qualified leads over a period of 90 days. These leads were the end-decision makers of the client’s customers which led to a heavily improved sales rate towards the end of the funnel.
![](https://cdn-kkllb.nitrocdn.com/uzRUaGMnlsWEpxmtnIuMhZLEmYWhfqHZ/assets/images/optimized/rev-ed2355d/www.marketingmasala.com/wp-content/uploads/2018/08/preview-2.png)