Case Studies

CIRCUS SOCIAL - B2B Lead Generation

 

CircusSocial.com is a social listening tool that helps brands monitor what people are talking about them across the web. It is a Singapore based company with clients like Audi, Coca Cola and Ogilvy.

Goals

Other than basic digital marketing activities, the company was focused on accelerating their lead generation process and subsequent sales operations.

Strategy

Marketing Masala helped them extensively with LinkedIn marketing by researching the right leads, forming connections, managing pitches and follow-up cycles by working closely with the sales team.

Results

In less than 70 days, 130 qualified leads were generated including Amazon, Walt Disney and McDonalds.

APP RADAR - B2B Content Marketing

 

App Radar is a keyword tracking tool that helps you track your app's keyword rankings in App store and Play store. The company is based out of Austria.

Goals

With a focus on getting app developers and marketers interested, App Radar needed exposure in terms of content marketing and inbound signups.

Strategy

Marketing Masala helped them understand how to best promote their content by building a social community across various social networks. This involved building a digital authority on different social networks in the field of app marketing.

Results

In a span of 120 days, organic traffic from Google search was up by 845%, social media traffic by 465% accompanied by one of the blog posts from the site being the 8th most socially shared post across the web about app store optimisation.

SOLO TRAVELLER - App Installs & Retention

SoloTraveller is an app that helps solo travellers and backpackers connect while travelling. Using the app, people can find fellow travellers, catch-up with them, find travel deals and make more out of their travel experience.

Goals

As a critical marketing component for every startup, it was essential to drive quality installs at an affordable price.

Strategy

Marketing Masala understood that the app concept is global so we started out by targeting different geographies with PPC advertising. Our experiments included split testing locations, keywords and app store optimisation.

Results

In the first 3 months of engagement, Marketing Masala brought down the cost per install by over 80%  from PPC ads. We also tested multiple strategies for app store optimisation and pushed organic installs by over 30% on a weekly basis.

UNTRAVEL - B2C Lead Generation

Untravel is a travel website that lets you customise your trips. The core difference between a regular travel company and Untravel is that they offer you hand picked and customised itineraries which match your travel preferences.

Goals

The major issues that the company was facing were high cost per lead, inconsistent lead flow and below average organic traffic.

Strategy

Marketing Masala understood that the company was spending too much and still not getting the desired leads. We helped at two core levels, which included revamp of their campaigns and landing page optimisation.  We also consulted them on various fronts to boost organic traffic.

Results

After rigorous brainstorming, testing and execution of campaigns, we helped them bring down the cost of acquisition by over 50% and reduce cost per click by 40%. We also helped Untravel garner organic traffic from various social media sources.

THE SPORTS SHOP- B2C Ecommerce

The Sports Shop (TSS-EG) is an ecommerce seller of football merchandise across Egypt. They deal in official football merchandise for local and international teams.

Goals

TSS-EG wanted to utilise it's digital marketing potential in full capacity. They had run campaigns before but had incurred high costs of acquisition.

Strategy

Using social media advertising, Marketing Masala targeted multiple demographics and optimised the campaigns in a regular fashion.

Results

In a period of 90 days, an ROI of 350% (revenue vs. costs) was achieved. Other secondary goals included cost per clicks maintained under 10 cents and boost in organic traffic.

What our clients say

Marketing Masala is one of the best growth hacking teams I have worked with so far! At the beginning of each project, they define clear metrics and goals and develop creative strategies to achieve them. They possess strong skills in a variety of digital marketing techniques (SEO, PPC, social media, etc.) and are great at communication as well. I highly recommend them to anyone who is looking for a reliable and highly skilled growth hacking partner.

Anna Rehermann

Anna Rehermann

GrowthHackingAsia.com

I have been working with Marketing Masala on the marketing and lead generation of Circus Social for over 3 months and it has been a great experience. They understand digital marketing strategies at a core level which are necessary to fuel a startup’s growth. They helped us generate a lot of quality leads for Circus Social that accelerated our growth in a short span of time. I would highly recommend them to anyone looking forward to growing their startup in the digital space!

Nuno Covas

Nuno Covas

CircusSocial.com

The Marketing Masala team is great at growth marketing. They quickly validate strategies with the help of marketing experiments. Quick and relevant communication is another area where the team is great. I would highly recommend them for any startup/growing business which is looking forward to attaining scale in a data-driven fashion.

Troy Elmes

Troy Elmes

SoloTravellerApp.com

When I  gave the responsibility to handle my organization’s SEM, not only did the talented team achieve what they promised, they surpassed our expectations. SEM is now a profitable marketing channel for us. As a result, I have asked them to handle our entire digital channel and take care of the SEO bit as well.

Shadan Khan

Shadan Khan

Imimobile.com

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