Most marketers struggle to convert website visitors into leads. Websites are constantly optimized to get more visitors to increase the chances of conversion. But all of this is of no use if a proper framework is not followed which defines the actual pain points to be worked on and the results to be achieved. This process of defining goals, optimizing landing pages, testing hypothesis and validating results to improve conversion is known as conversion rate optimization (CRO).
Conversion Rate Optimization is a complex process consisting of several important steps which need to be taken before measuring results. It consists of defining key performance indicators (KPIs) which are used to measure results such as signups, registration, downloads, etc.
In this infographic, we explain 7 essential steps which consist of CRO Framework –
- Defining business goals and objectives
- Gathering data of users
- Insight phase
- Listing hypothesis
- Designing hypothesis
- Testing hypothesis
- Reviewing the hypothesis
The CRO framework covers are all the necessary steps which are required to grow conversion rate of business. What are your thoughts on this CRO process?