When it comes to digital marketing, one of the most talked about topic is eCommerce marketing. However, most marketers and business owners are still doing it wrong by running Facebook ads and expecting magic to happen.
Well, that’s not going to help out much! We decided to compile a robust infographic that packages all the strategies you need to market your e-Commerce store like a pro! Here’s how to do it:
#1 Identifying & Understanding Your Target Audience
Most companies end up believing that everyone is their customers. Well, I break it to you that this is definitely not the case.
You need to understand very closely as to who your customer is, where are they available digitally and how can you reach out to them.
Without that in place, you are preparing yourself for failure. The best way to do this by using customer personas.
Here is our guide to it: Customer Persona Guide.
#2 eCommerce Landing Page Design
Your product page is the closest form of contact that a potential customer is going to have with you. Designing highly converting landing pages should be on the top of your list. Here’s how to do that:
- Use high-quality pictures with zoom in features and multiple angles.
- Make your descriptions as comprehensive as possible.
- Include as many reviews as possible.
- Communicate shopping, return and payment method details properly.
#3 Competitive Analysis and Marketing Platforms
Understanding how your competitors are presenting themselves in the market is of crucial importance.
This can be done by running a check every 45 days and understanding the different gaps and opportunities in the market.
When it comes to choosing the right marketing platform, you need to understand where your target audience hangs out, how you can reach out to them and what your message would be like.
This is clearly covered in the buyer persona guide mentioned in section 1.
#4 Run and Validate Digital Marketing Experiments
Once you have figured out the above 3 points, I would not suggest you go out and throw all your money on the platforms and audiences that you narrowed down. The attention span of an average internet user is less than 3 seconds and you never know what might distract them.
So the best way here is to build small campaigns, measure and learn.
The best way is to start building different hypothesis involving different ad copies, landing pages and offers.
After that, go ahead and test these with a small amount of money and time investment.
From these experiments, you need to measure the major KPI’s that will affect the growth of your business. From here, you will get a fair idea on what to scale and what to discuss.
#5 Build A Marketing Framework
Marketing is nothing but a way of achieving business results, over and over and over. What you need for a successful business is a framework that works for you every time.
After running multiple tests as stated above, you would be in a position to understand what works and what doesn’t.
Your framework should clearly mention
- Marketing areas that achieve your core KPIs
- The budget you should spend and the goals you should be aiming for.
- A process to experiment continuously and explore new methods.
Overall, those were our methods of marketing eCommerce startup clients. Have you tried such methods? Let us know your thoughts in the comments.