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marketing strategies

3 Marketing Strategies For B2B SaaS Startups

Since the dawn of the internet, SaaS startups have evolved greatly. And so has their marketing. Before investing in software, companies are much more aware of the competition, research the internet more thoroughly and rely…
growth hacking

21 Free Growth Hacking Tools For Startup Marketers

Growth hacking is a popular term in the startup space today. The term was initially coined by Sean Ellis, the first marketer at Dropbox. If some of you are still unaware or unsure about growth hacking,…
marketing strategy

A Marketing Strategy Template For E-commerce Startups

Customer acquisition is the first question every marketer thinks of. Especially when you are doing marketing for a startup. For an eCommerce firm, customer acquisition might be one of the biggest challenges as : You are…
lead generation

Using Content For Lead Generation [Infographic]

Content marketing is one of the most essential elements of B2B digital marketing. It can help you generate leads without running paid campaigns and subsequently, boost your business profits. Some of the important metrics that…