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lead generation

Using Content For Lead Generation [Infographic]

Content marketing is one of the most essential elements of B2B digital marketing. It can help you generate leads without running paid campaigns and subsequently, boost your business profits. Some of the important metrics that…
lead generation

5 Free B2B Lead Generation Tools

B2B marketing is a complex phenomenon. Long sales cycles, lead nurturing processes and an array of CRM tools can confuse you while scaling your business. Some of the major challenges that B2B marketers face involve…
Lead Generation

7 Ways To Turn Content Into A Lead Generation Machine

Content marketing is not at all a new concept now. However, most marketers still struggle with scaling/measuring their lead generation outputs via content. Most digital marketers today understand the importance of blogging, social media, creating…
App Marketing

How To Launch An App Successfully

Launching a mobile app successfully can be a daunting task. Especially if you’ve put months of effort in your product and your business goals are driven by it. Most app developers end up doing basic…