About Us

We are a growth hacking and digital marketing agency based in India. We've been working with growing startups and established brands across 4 continents.

User acquisition, conversion rate optimisation and lead generation are areas where we excel. We've had the pleasure to market companies which range from the size of early stage startups to established multi national companies.

Some of the popular verticals we've been working on include eCommerce, mobile apps and SaaS products.

We are a strong team of data driven growth marketers, digital advertising experts and user acquisition strategists. We are not just a digital strategy company. We help you at all stages, from drafting a strategy, executing the same and pivoting when needed.

Our processes involve building marketing experiments, quickly validating them, scaling what works and discarding whatever doesn't.

Our Services

Digital Advertising

Customer journeys matter most to us. That's why we craft the perfect marketing message for your customers who might be at any stage of the sales funnel. Whether you use Facebook Ads, Google Adwords or other forms of advertising, we help you plan and execute campaigns which always over exceed your expectations.

Lead generation

Understanding what a qualified lead means to you, researching, educating and warming them up to subsequently close the sale is how we move ahead. Our lead generation processes involve identifying decision makers, nurturing them, making them ready for the sale and handing over them to you.

Inbound Marketing

Blending valuable content and lead magnets to build a rapport with your customers is what we love to do. We understand how potential customers make their buying decisions. Our inbound marketing funnels draw users via valuable resources, capture them with lead magnets and warm them up to a buying stage.

Growth Hacking

Start-ups have always been an integral part of our work. Growth hacking marketing is something we've implemented with start-ups as well as established brands. Our work involves testing marketing experiments, validating results, scaling marketing activities that work and discarding whatever doesn't.

Social Media Marketing

We understand the importance of connecting with customers at a personal level. Social media engagements are super important to us. We help clients define their content strategy, acquisition plans via social media and run thorough analytics to understand what works and what doesn't.


Your team might be doing everything possible within marketing. And that might be the reason your business isn't growing. Our consulting work involves identifying gaps and opportunities in your marketing campaigns, pivoting your strategies and achieving goals which fit your ROI equation comfortably.

What our clients say

Shivankit is one of the best growth hackers I have worked with so far! At the beginning of each project, he defines clear metrics and goals and develops creative strategies to achieve them. He possesses strong skills in a variety of digital marketing techniques (SEO, PPC, social media, etc.) and is a great communicator and team leader. I highly recommend him to anyone who is looking for a reliable and highly skilled growth hacker.

Anna Rehermann

Anna Rehermann

I have been working with Shivankit on the marketing and lead generation of for over 3 months and it has been a great experience. He understands digital marketing strategies at a core level which are necessary to fuel a startup’s growth. He helped us generate a lot of quality leads for Circus2020 that accelerated our growth in a short span of time. I would highly recommend him to anyone looking forward to grow their startup in the digital space!

Nuno Covas

Nuno Covas

Shivankit and his team are great at growth marketing. They quickly validate strategies with the help of marketing experiments. Quick and relevant communication is another area where he and his team are great. I would highly recommend him for any startup/growing business which is looking forward to attain scale in a data driven fashion.

Troy Elmes

Troy Elmes

I am extremely happy with Shivankit. He is extremely knowledgeable about social media and growth hacking. He has been a hard working, committed and focused individual throughout  and I can HIGHLY recommend him! I will definitely be working with him on an ongoing basis.

Kelly Bolton

Kelly Bolton

It’s really a pleasure working together with Shivankit. Not only is he and his team very structured and organised, they also understand your business very fast and deliver really good value. Highly recommended!

Thomas Kriebernegg

Thomas Kriebernegg

Shivankit is great. Communicating with him is extremely easy, and he’s very responsive. And when it comes to social media, he has his finger on the pulse of the latest trends.

Christopher Richardson

Christopher Richardson

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The Movers and Shakers

Shivankit Arora

Shivankit Arora

Founder and CEO

Shivankit started Marketing Masala as a one man show in 2015.Now he takes care of strategic decisions for client services and business development of the company. Outside of work, you can find him trekking on a remote mountain and enjoying a Maggi after reaching the top.

Shivani Mishra

Shivani Mishra

Digital Marketing Manager

Shivani takes care of all operations related to client services on a daily basis. Making sure the team stays productive in terms of efforts and results is something that is on her daily to-do.After work, Shivani loves exploring superhero movies and believing that she is no less than Batman. That last point is still in debate.

Pranay Joshi

Pranay Joshi

Campaign Delivery Manager

Pranay makes sure that we not just achieve our marketing goals, but deliver more than what the clients expect. He is responsible when it comes to monitoring, setting and achieving numbers.A normal week in Pranay’s life is filled with no less than 7 western TV series that he watches in a parallel fashion.


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