Archives: Case Studies

ecommerce-marketing-case-studies

eCommerce ROAS 1x to 5x

Project Brief: At Marketing Masala, we spearheaded a dynamic ecommerce marketing campaign for a leading skincare brand across Kenya and Nigeria. Our mission was centered on driving growth for ecommerce, enhancing customer acquisition, bolstering retention…
App-marketing-case-study

App Marketing || Scaled to $1M ad spend/year

Project Brief: At Marketing Masala, we spearheaded a dynamic app marketing campaign for a leading consumer mobile app across 55 countries. Our mission was centered on driving growth for the app, improving ad revenues, bolstering…
Edtech-marketing-case-study

EdTech Marketing || 75% Reduction in CPL

Project Brief: At Marketing Masala, we spearheaded an Edtech marketing campaign for a leading professional courses company in Kenya. The focus was to improve CPL, lead qualification rate and overall ‘lead to sale’ ratios. Step…
SaaS-marketing-case-study

SaaS Marketing || 70% Reduction in CPL

Project Brief: At Marketing Masala, we spearheaded a dynamic SaaS marketing campaign for a social listening SaaS tool across APAC (Asia Pacific). We were focused on quality B2B lead generation, marketing automation and improving the…